PickSpot is Mapping the Future of African E-Commerce

Africa’s e-commerce sector is growing rapidly, but poor address infrastructure still cripples last-mile delivery—up to 20% of orders fail on the first attempt due to hard-to-find locations. PickSpot solves this ...

A market racing ahead of its infrastructure

Africa is set to pass the half-billion mark for online shoppers this year, yet many cities still lack formal street grids and house numbers. (trade.gov)

The Middle East and Africa e-commerce market already moves goods worth about USD 155 billion and is on course to top USD 300 billion by 2030, growing at more than fourteen percent a year. (mordorintelligence.com)

The price of not knowing where the customer is

Up to one order in five never reaches its destination on the first try because the courier cannot find the address, triggering extra calls, miles and refunds that crush margins. (fareye.com)

One of the biggest E-commerce companies in Africa's own filings show delivery costs that exceeded its gross profit in 2019, a vivid reminder that address friction can tilt an entire profit-and-loss statement. (ntu.edu.sg)

Why street-based codes fall short

Conventional digital-address systems tie a code to a plot of land. In Africa’s fast-growing suburbs the plot may change shape or ownership within months. Renters, mobile traders and gig-economy riders still end up without a dependable drop-off point.

PickSpot’s handle-over-home model

What merchants gain immediately

What shoppers experience

At checkout they choose deliver2locker and receive a QR code or PIN. The rider leaves the parcel at the locker tied to the handle; the app notifies the buyer, who collects at any hour. Travelling shoppers simply relink the same handle to a different locker before their next purchase.

A virtuous loop for marketplaces

Every handle claimed expands PickSpot’s coverage map, attracting more merchants, which drives more locker installations. Each real parcel that lands in a locker reinforces trust on both sides of the platform and fuels Africa’s e-commerce flywheel.

Persistent, mobile-first addresses turn last-mile chaos into predictable logistics. For African online retail that shift is not a minor efficiency; it is the missing keystone that converts booming demand into fulfilled orders, repeat buyers and sustainable profit.

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