Social commerce operates at scale across emerging markets. Discovery happens on WhatsApp, Instagram, and TikTok. Payments clear through M-Pesa and mobile money rails. Transaction volume...
Chat Commerce Is Missing an Address Layer. WhatsApp Business and Instagram turned DMs into storefronts. AI is starting to automate discovery, conversation, and...
Social commerce works until the seller asks one question:"Where should I send it?"That's where the entire flow collapses.Discovery happens in feeds. Payment happens in DMs. But delivery still...
Most people see checkout forms as mildly annoying but functional. You type your address, eventually something arrives but when we started thinking about AI agents handling commerce, the fundamental...
The biggest infrastructure shift in decades is unfolding in real time. Phone numbers used to be tied to buildings. Then they became portable, traveling with people wherever they went.
For centuries, an address has meant one thing: land. A house, a plot, a building, a street. If you didn’t have one, you were invisible to commerce. Goods couldn’t reach you, delivery drivers couldn’t find you, and e-commerce platforms couldn’t serve you.
Four billion people worldwide cannot give you their street address. Not because they forgot it. Because it doesn't exist. This isn't a mapping problem.
PickSpot, the network for digital addressing in emerging markets, has received formal endorsement from Kamukunji Constituency to pilot its mobile first digital addressing system in Eastleigh, Nairobi, Kenya.
Solving Half the Equation: Why Payment Innovation Fails Without Addressing. We can make money move at the speed of light. We can send payments instantly across continents for pennies.
We realized the fundamental assumption was wrong when we watched 4 single-story houses in Nairobi get demolished and replaced by a 15-story building with 800 residents.How do you address that? How do...
We created a vulnerability when we built the internet's delivery system. Every time someone buys something online, they hand over the most intimate piece of information they possess.
Half the world's urban population lives on unnamed streets, invisible to the systems most of us take for granted. While we've made remarkable progress in banking the unbanked through mobile...
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